Where can I go to understand how many people are interacting with our site(s) and how often?

Tier: Basic, Professional, Enterprise 

Overview

Using findhelp analytics to understand user trends on your site is vital to driving site adoption for your organization. Data around user trends allows your organization to make data-driven decisions about community and staff adoption as well as platform engagement strategy. 

The Site Activity dashboard provides helpful information around user trends in an easy to use dashboard. 

What is the Site Activity dashboard?

The Site Activity dashboard provides key metrics that support driving site adoption. Specifically, the dashboard shows a summary of users, sessions, searches, interactions, connections, referrals, and activities related to follow-up and program management. 

You can use this dashboard to:

  • Understand trends of users, sessions, searches, interactions, connections, referrals.
  • See how site adoption metrics break down across platforms and user groups.
  • See how site adoption metrics within a certain geography have changed over time.
  • Understand activity coming from specific access points, such as search boxes and URLs.

Activity_Usage_generic_chart.png

Analyzing user activity

Access Analytics Definitions article for more details on the metrics discussed in this section.

The Site Activity dashboard includes several charts and metrics to help analyze site activity and usage. To understand how many people are accessing your site(s) and how often, reference the Users and Sessions charts in the dashboard.

Users

The Users chart and associated metrics allow you to see how many people are visiting your site(s). These charts and metrics provide the total number of people accessing your site(s), the number of distinct people who access your site(s), and the people with or without an account who access your site(s).

Site_Activity_User_Chart.png

Identified and anonymous information provides insight into people who access your site(s) with or without an account: 

  • Identified User: A person with an account who accessed your site(s). This user may be logged in or using your site while not logged in but has an inferred user based on the user’s cookie and past activity. We typically expect staff users to be identified users. 
  • Anonymous User: A person without an account who accessed your site(s). We are able to determine this by looking at distinct cookies with no inferred user. We typically expect your community members to be anonymous users. 

The distinct user metrics help you understand unique users coming to your site(s). For both the Distinct Identified User and Distinct Anonymous User metrics, if a user visited the site multiple times within the date range specified in the filter, this number only counts the user once. 

Sessions

Activity_Usage_generic_chart.png

The Sessions chart helps answer the question: How frequently are people returning to the site(s)? This chart counts consecutive activity from the same user. Every time the same user returns to one of your site(s) it gets counted in this chart. This includes both Identified and Anonymous Users and is determined through the user’s cookies and past activity. 

Filter tips 

Use filters on the Site Activity dashboard to understand site activity in usage in the context of a specific user group, geographic area and/or specific access points, such as search boxes and URLs.

Activity_Usage_filter.png

Here are some specific examples of ways to use filters on this dashboard when analyzing user trends:

Tip

Use multiple filters at once!

Filter

Use and Example

Site 

Use the Site filter to see site activity for one or more of your sites. 

Example: How often are people interacting with programs on my community site?

Group

Use the Group filter to see activity for one or more groups on your site(s). 

Note: You must filter on a specific site before group filter options are visible.

Example: How often is our care management group connecting or referring people to resources? 

Time (i.e. Date Range & Aggregation)

Use the Date Range and Aggregation filters to understand site activity at different times of the year or assess impact of specific adoption efforts like a marketing campaign or training.

Example: Did we see an upward trend in sessions after a team training? 

Geographic (i.e. State, County, City, Zipcode) 

Use geographic filters to see site activity trends in a specific geographic area. 

Note: Geographical filters are hierarchical, meaning that the larger geographic filter must be selected before smaller geographic filter opinions are visible. (e.g., Filter on a specific state to see that state’s county filter options.) 

Example: How often are people accessing our site that are located in Travis county?

 

Independent practice

This section is intended to help you practice looking at the Site Activity dashboard to understand user trends.

Access the Site Activity dashboard on your site and answer the following questions:

  1. How many distinct anonymous users visited your community site in the last 6 months? 
    • Tip: Use Date Range filter and Site filter (if applicable)

       

  2. What kind of trends are you observing around new users and returning users when it comes to sessions on your site(s)? 
    • Tip: Scroll down to the Sessions chart. Look at the New User and Returning User trend lines.

       

  3. If you have a dedicated staff site: Do a majority of your staff members have an account on your platform?
    • Tip: Use the Site filter to look at staff site activity only. Compare Identified Users to Anonymous Users. Identified Users include people with an account who accessed your site(s). 
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