How can I compare usage across our sites?

Tier: Basic, Professional, Enterprise 

Overview

If your organization has multiple sites, you can use  findhelp analytics to easily compare user activity across each of your sites. Understanding user trend data allows your organization to make data-driven decisions about community and staff adoption and platform strategy. 

All findhelp dashboards offer a Site filter that you can use to dive into the data for each site individually.  However, the Group and Navigator Activity Dashboard Users chart allows you to easily compare user trends across all of your sites. 

What is the Group and Navigator Activity dashboard?

The Group and Navigator Activity dashboard shows how different staff users and groups are interacting on your site(s). This dashboard is particularly helpful to understand staff adoption but can also be used to compare user trends across all of your sites.

Use this dashboard to understand: 

  • How often are groups and/or individuals are using the site(s).
  • How often users are logging into the site(s).
  • What groups and staff users are the most active.

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Using the Users chart to compare activity across sites

Just like in the Site Activity dashboard, the Users chart and metrics show how many people are accessing your sites and the number of distinct people accessing your sites.  The difference from the Site Activity dashboard is that this Users chart shows a breakdown of users by site rather than by users with or without an account. 

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The Distinct Identified and Distinct Anonymous Users metrics provide insight into the number of unique people who access your site(s) with or without an account. For both of these metrics, if a user visited the site multiple times within the date range specified in the filter, this number only counts the user once. 

  • Identified User: A person with an account who accessed your site(s).  This user may be logged in or using your site while not logged in but has an inferred user based on the user’s cookie and past activity. Your staff users tend to be Identified Users. 
  • Anonymous User: A person without an account who accessed your site(s). We are able to determine this by looking at distinct cookies with no inferred user. Your community members tend to be Anonymous Users. 

Filter tips 

When it comes to comparing users across each of your sites, the time and geographic filters can be particularly helpful in further segmenting your data. 

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Here are some specific examples of ways to use those filters on this dashboard to compare usage across sites:

Filter

Use and Example

Time (i.e. Date Range & Aggregation)

Use the Date Range and Aggregation filters to understand user activity across a specified time frame. This is helpful for assessing impact of specific adoption efforts like a marketing  campaign or training.

 

Example: Did we see a shift in the proportion of users on our staff site following the implementation of an integration?

Geographic (i.e. State, County, City, Zipcode) 

Use geographic filters to compare user activity trends in specific geographic areas. 

 

Note: Geographical filters are hierarchical, meaning that the larger geographic filter must be selected before smaller geographic filter opinions are visible. (i.e., Filter on a specific state to see that state’s county filter options.) 

 

Example: How often are people accessing our community site located in Travis county?

 

Independent practice

This section is intended to help you practice comparing site usage across your site(s) using the Group and Navigator Activity dashboard.

Access the Group and Navigator Activity dashboard on your site, filter the data to the last year and answer the following questions:

  1. Are there more users accessing your community or staff-facing site?
    • Tip: Review the Users chart

       

  2. How many distinct anonymous users visited your sites?
    • Tip: Review the Distinct Anonymous Users metric 

       

  3. Are there more users accessing your community or staff-facing site in a specific county?
    • Tip: Use the State and County filters
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